What is Webflow used for?
Webflow is a web design platform created in 2013 that lets you create webpages without coding. It offers a visual interface and tools that let you drag-and-drop elements to create webpages, as well as options for adding custom code if needed. Pages can be designed and published individually, or as part of a larger website. Webflow also includes built-in hosting, so your pages will be live on the web as soon as you publish them.
The best part is that using Webflow to launch websites visually is no challenging task and doesn't include any complex coding.
The motive of inventing Webflow is nothing but to fill the space between other popular platforms like Wix and Squarespace and CMS like WordPress. However, according to the motive, Webflow is designed so that it can perform a way better from all the aspects like usability, flexibility, and overall performance.
Now, without further ado, let's check out why considering Webflow can be a good fit for you for the businesses!
Getting full customization facilities over the designs is one of the primary factors to consider Webflow as your next website building platform. Using Webflow gives you complete access to the customization of your website. With this tool, you can custom code, custom domain, and customize several other things.
It is tough to believe that you only get a blank canvas when you choose Webflow to build a website. Can you imagine! No themes, no templates; you get just a blank canvas. Now it's up to you how you can design the website with different custom effects.
Whether you own several large enterprises or a small company, Webflow allows you to launch a fully functional website for showcasing your products or services exactly how you want them to show.
Additionally, as you have complete control over the information and design of the website, you can decide how they can be presented to the target customers.
The content management system plays a crucial role in adding new blogs, product images, product descriptions, etc. It can be a real problem if adding complex content, or it takes a long time to perform the tasks.
However, opting for Webflow eliminates such difficulties in operating CMS. This is indeed another essential factor to choose Webflow for sure. Especially even for a non-technical person, managing CMS in Webflow is unbelievably easy.
Well, an example of handling Webflow's CMS can make you more transparent for sure!
Suppose you have an e-commerce website where ten different types of shoes are available for sale. In the "shoe" category, one can see them all on a single page, and each other products have their specific page.
However, if the customer wishes to check for a specific one, clicking on the product can lead the customer to another page. Upon reaching another page, the customer can get every detail for that particular product.
Being an owner of the company, if you wish to add more products in the "Shoe Category,” it will take a few minutes to perform the task with ease. You just need to add descriptions, prices, and images of the products appropriately to the CMS. Upon doing this, the category page will be updated with the newly added products, and different pages for each new product will be created automatically. Isn't it effortless to manage?
Launching an ecommerce website is no more a challenging task. With Webflow, you can easily create a web store and start selling products online in minutes.
All you need to do is create a product, add images and description, set the price and you're good to go. Webflow takes care of the rest, including secure payment processing, order tracking, and tax and shipping calculation.
More, you can use Webflow to create a powerful shopping cart experience for your customers, with features like:
- Custom Cart and Checkout
- Custom Transactional Email
- Single or multiple product checkouts
- Guest checkout for one-time purchases
- Order history and tracking for customers
- Coupons and discounts
- Product variations (sizes, colors, etc)
Supports Multiple Screen Sizing Options
With the recent trends, people tend to use smartphones rather than using significant screen devices. According to a recent study, nearly 53% of web traffic uses smartphones. They tend to purchase online products or services through smartphones only.
So, making your website smartphone-friendly is indeed very essential. However, only making it mobile phone-friendly won't do it all as many people use big screens too. And this is where Webflow plays a crucial role!
Webflow offers multiple screen sizing options to its potential users. Whether it is a smartphone or a laptop, the customer won't face any difficulties using your website. The Webpage will make itself automatically adjusted with different devices. So, opting for Webflow allows your customer to achieve uninterrupted views of your website.
No Plug-ins Are Required
While plenty of other website-building platforms solely depends on plug-ins to get additional functionalities, Webflow is an all-in-one platform that requires zero plug-ins.
Using plug-ins can cause real problems most of the time. Sometimes, if the plug-ins don't get updated, it can create several issues to ensure the smooth functioning of your website. The worst part is that sometimes it doesn't let you know about the problems, and it keeps persisting. Additionally, adding too many plug-ins can make your website slow and unresponsive to the users.
However, thanks to Webflow, you don’t need plug-ins to add functionalities. So, opting for Webflow will certainly eliminate such common difficulties and help you retain your potential customers.
Fast Hosting and Easy Updates
You would be superbly amazed to know about the hosting services of Webflow! The most trusted Amazon Web Services (AWS) cloud computing platform provides hosting for Webflow. And that is not the end! The benefits are facilitated and led by a global content distribution network (CDN) powered by Amazon CloudFront.
So, creating your website through Webflow will ensure a superbly fast response in loading web pages and eliminate the worries for updates. Moreover, these will eventually help your customer with the best-class web experience. And a smooth web experience helps to increase the conversion ratio. An increased conversion ratio results in expected business growth and earning more revenues for sure!
Upcoming Webflow features
Webflow's Logic feature lets you create custom workflows for your website. You can use it to create simple or complex decision trees, or to control the flow of your website's content.
With Logic, you can:
- Control the flow of your website's content
- Create custom workflows for your website
- Create simple or complex decision trees
Webflow's new Memberships feature allows you to create a private membership site, where you can charge your members for access to premium content or special privileges. With Memberships, you can:
- Load your members for access to premium content
- Give your members special privileges, like exclusive access to content or downloads
- Set up recurring payments, so your members can be charged on a monthly or yearly basic
- Create custom membership levels, with different privileges and pricing
- View detailed reports on your members' activity, asked questions you can check out for sure! Checking these will ultimately make you more confident in opting for Webflow as an innovative website builder.
Some Frequently Asked Questions about Webflow
Well, here are some frequently asked questions you can check out for sure! Checking these will ultimately make you more confident in opting for Webflow as an innovative website builder.
Is Webflow that Good?
Is Webflow Better than WordPress?
This is a bit critical thing to Compare Webflow and WordPress and hence tricky to answer as well. It depends upon your requirements. If price is the main weightage for considering an efficient website building tool, WordPress can cost you a little less for the web services.
However, if the price isn't a significant factor for you, you can consider Webflow. Additionally, if you wish to get a fantastic website design without using in-built templates and themes, thinking Webflow will be a wise decision for sure!
Which is Better Webflow or Wix?
Well, this is also tough to choose between Webflow and Wix. Both the website building tools are popular in the intelligent website building services over the conventional methods. It is safe to say that both services target different customer bases.
Webflow is superior for professional web designers; Wix offers many custom features for building websites. So, it is best to know the requirements before considering any of them.
Is Webflow Easy to Learn?
Learning Webflow is not at all problematic. Even for the non-technical person, it can be managed in a well-mannered way. With the helpful tutorials, one can become a master in using Webflow in a few weeks. The tutorials are sufficient for building a fully functional website effortlessly.
Webflow is a web development service that can be used by non-technical people to build their own web page. It's also easy for web designers and developers in the field of web design/development to learn how to use web flow. This article will help you understand what Webflow does and if it's worth investing your time into, as well as its benefits over other website building tools like WordPress or Wix. If you're looking for an innovative way to create websites without having any coding experience, we recommend considering Webflow!